Your Datascape is Evolving

Is your business technology keeping up?

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A NEW PARADIGM

Automated Revenue Monitoring & Incident Investigation

proactive revenue data inspectionoolo combines human expertise with machine learning to tackle your complicated and time-consuming tasks.
Replacing manual monitoring tasks, oolo automatically health-checks data streams that too vast, fast, and entangled for humans to effectively surveil.

Health-check huge amounts of data

Automating tedious review work, oolo deeply monitors your data around the clock — detecting issues affecting revenue in near real time.
oolo automates and error-proofs data analysis, putting raw numbers into appreciable business context — across every revenue channel, data dimension and granularity level.

Add context & precision to your analysis

Taking data interpretation from a matter of art to science, oolo factors in monetization dynamics, seasonality, market trends, and network changes.
With automated root cause investigations and impact assessments, oolo puts you in position to act rapidly, surgically, and to maximum effect.

Identify problems & plan solutions

Understanding your data and its business implications, oolo traces anomalies to their root causes — helping publishers make the most of every opportunity.

THE oolo SOLUTION

All the Information You Need in One Place

Delivering Operational Context & Actionable Recommendations In Near Real Time

Built on a foundation of ad monetization know-how, oolo patrols your ad and data ecosystem to serve actionable alerts on everything from setup to performance, and tech to demand.
  • Centralize setup, delivery, performance, creative monitoring — detect campaign issues in near real time
  • Prioritize issues by deal type, revenue impact, under delivery, time sensitivity, etc.
  • See the impact of setup changes and campaign interventions over time, at a glance
  • Assure campaign “readiness” ahead of start dates
  • Track results per internal & market standards
  • Instantly trace issues to their root causes & plan surgical interventions
Other uses include
  • Planning with the clarity needed to prevent overbooking
  • Accelerating deal term fulfillment
  • Forecasting delivery in view of dynamic allocation, open bidding, seasonality, and other mitigating factors
Direct
Programmatic
Manager's Overview
monitoring and optimizing directly brokered adsproactive programmatic ad monitoringdemo oolo to see the manager's overview solution

Direct

monitoring and optimizing directly brokered ads
  • Centralize setup, delivery, performance, creative monitoring — detect campaign issues in near real time
  • Prioritize issues by deal type, revenue impact, under delivery, time sensitivity, etc.
  • See the impact of setup changes and campaign interventions over time, at a glance
  • Assure campaign “readiness” ahead of start dates
  • Track results per internal & market standards
  • Instantly trace issues to their root causes & plan surgical interventions

Programmatic

proactive programmatic ad monitoring
  • Track issues across inventory, tech, delivery, audience, and performance
  • Prioritize issues according to financial impact and "fixability"
  • Quickly identify root cause and ideal follow up actions
  • Health-check prebid metrics in real time
  • Troubleshoot tech problems

Manager's Overview

demo oolo to see the manager's overview solution
Continue the journey
  • Monitor revenue from 20,000ft
  • Forecast financial performance
  • Put an end to surprise discrepancies
  • Prioritize resources with ease and accuracy
  • Manage your team with surgical precision
  • Comparing demand behavior/trends across channels
  • Identifying target partners

BENEFITS

Save Time and Money With Deep Monitoring

100% actionable insights trained on the issues that make a real difference for your team

Lift revenue 7% by eliminating leaks

  • Centralize insights and accelerate data reviews
  • Avoid false alarms with fully context-aware alerts
  • Streamline collaboration across teams
proactive monitoring to prevent ad revenue leaks

Save 8 hours per week per user

  • Catch every issue with a 24/7 data dragnet
  • Minimize time-to-detection and time-to-action
  • Maximize the effectiveness of interventions
  • Reinvest time savings in optimization projects
save time and boost revenue with oolo's proactive monitoringsave time and recapture lost ad revenue

PROCESS

Go Further Faster — More Easily

Creating a real-time, contextually enriched data lake that cuts across all data streams and breaks down silos, oolo monitors publisher ad ecosytems with complete operational

01

Centralize pre.bid, ad server, and SSP data to streamline revenue monitoring and control

Quickly gauge and guide ad operations, account management, and planning efforts with oolo's root cause insights and clustered metric impact analyses

02

Cross-correlate metrics to understand data relationships and implications

Enjoy trusted and timely alerts that filter out the noise - focusing your attention on the real and actionable issues.

03

Receive business and operational insights expressed in relatable & measurable terms

oolo delivers data and business context-awareness that explains every meaningful deviation in terms of its financial and operational impact

04

Prioritize problems and opportunities to maximize efficiency and effectiveness

Open each morning with a clear view of your daily agenda and top tasks — pinpointing the steps needed to optimize inventory and maximize revenue.

05

Say goodbye to false-positives alerts and open-ended data expeditions

EXPERIENCE

We Have You Covered

From Monitoring to Detection and From Investigation to Intervention

Clarity

Just because you have data visibility doesn't mean you have insight

See beyond numbers to find problems and opportunities you can act on
  • Eliminate revenue blind spots
  • Identify trends as they develop
  • Price every issue to prioritize resources

Control

The combination of talent, smart processes, and strong technology leaves little to chance.

Manage your traffic, inventory and delivery with precision and purpose
  • Automate deep data reviews & investigations
  • Bridge the gap between detection & correction
  • Streamline processes to improve efficiency and scalability

Comfort

If it’s hard to use, it’s hardly useful — regardless of everything else

Take a load off and enjoy a solution designed with your daily tasks & workflows in mind.
  • Quick-to-deploy (no SDK or script implementation)
  • Works with your existing setups and business logic
  • No more false-positive alerts
  • Dedicated one-on-one support
  • Stay on top of the latest news and analysis
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