Machine Learning Meets Industry Expertise
Delivering prescriptive analytics for 24/7 revenue protection
ACTIONABLE INTELLIGENCE
Distinguishing Correlation From Causation
oolo delivers smart, context-aware data insights
- Monitor all relevant metrics & dimensions
- Track variable chains across changes
- See how it comes together to impact revenue
360° PERSPECTIVE
Business Enablement
– powered by anomaly detection ― powered by deep context-awareness
A solution tailored to the needs of digital publishers, oolo combines machine learning with industry, data, and problem-solving expertise.
Data Connections
Pulling data from mediation, network, GAM, OMS, Google Analytics, and real-time HB sources oolo forms a holistic but granularly-informed understanding of your revenue ecosystem.
- Setup
- Tech
- Ad Networks
- User Behavior
Situational Intelligence
Ad and revenue data is categorized & contextualized to find the stories hidden in the stats. Here data is examined in view of historical behavior, seasonality, setup, metric inter-relations, channel mix, human interventions, and other factors.
- Seasonality
- Market Factors
- Human Intervention
- Real World Events
- Deal Type Mix
Modeling
Understanding the data implications of business activities and the business implications of data events, oolo models expected performance across hundreds of thousands of data permutations.
- Dimensional Factoring
- Relational Mapping
- ML Pattern Recognition
- Data Predictions
Monitoring
Comparing inbound data to modeled predictions, oolo documents and dissects significant deviations.
- Live Data Monitoring
- Relational Baselining
- Deviation Analysis
Diagnostics & Business Insight
Anomalies are automatically investigated ― revealing their origins and business impact. Attention is called to qualifying anomalies via alerts that outline the issue, its root cause, financial significance, affected covariates, and suggested interventions.
oolo catches every issue — without creating any false alarms
PROCESS & FLOW
Technology to Maximize Yield
oolo follows a 6-step process to deliver market-leading problem detection and opportunity enablement.
- Data access
- Forecasting
- Anomaly detection
- Business validator
- Root cause analyzer
- Alerting & optimization
01
DATA ACCESS
oolo requires no client-side technical integration. Simply provide ad server and/or mediation access.
oolo can also be integrated to your Prebid module by adding a small (oolo-provided) script to the page.
02
FORECASTING
Training on the publisher's data — both current and past — oolo maps metric relations and models "healthy" behavior patterns.
Machine learning is used to forecast performance and set precise expectations for all metrics — across all relevant dimensions.
03
ANOMALY DETECTION
Comparing live data to predictions, oolo detects developing anomalies in real time.
04
BUSINESS VALIDATOR
Pairing oolo’s industry expertise with your business dependencies & operating logic, oolo calculates the revenue impact of each anomaly.
05
ROOT CAUSE ANALYZER
Monitoring the issue from its earliest expression, oolo traces chain reactions to their cores and explains how the first dominos fell.
06
ALERTING & OPTIMIZATION
Role-based alerts are sent to the relevant person detailing the issue, its root cause, its cost, and the recommended action item
Optimization recommendations take into account:
- Available controls
- Anticipated impact/effectiveness
- Time sensitivity