oolo helps publisher ad and revenue teams
more rapidly, more thoroughly, and more
precisely make sense of their data.
oolo pulls in data from ad mediation, network, GAM, OMS, Google
Analytics, and real-time HB sources to form a simultaneously
holistic and granularly informed understanding of your revenue
In this first layer of processing, the story is extracted from the stats.
oolo categorizes and contextualizes your ad and revenue data
points — in view of their inter-relations, historical behavior,
seasonality, setup conventions, deal type mix, known or planned
human interventions, market factors, and much more.